Despite the rapid pace of development, Open Access still needs to be promoted amongst scientists and researchers, as well as those who wish to use free access for research results. This is especially true since OA is variously defined and has consequently evolved in many different directions in the last few years. Therefore we strongly welcome any well-designed initiative to promote OA.
Open Access is still a relatively new publishing model that needs good promotion, if it is to grow. However, the current state of affairs in the scientific community that still supports publishing in traditional journals with prestigious IF does not help. Despite that, OA publishers and others try to encourage scholars to publish in this model. The topic of OA promotion is extensive and I will focus only on a few examples – some that are good and others that are plainly bad.